Origin Story

Why I Built Magpie

My thinking happens in two places.

There's the inner stuff — my reactions, meditations, reflections on podcasts, notes about what I'm learning or noticing.

And there's the outer stuff — the things I offload into ChatGPT because it's more fun to think about the inner stuff. You know what those are. 😉

Both modes generate good ideas. But they live apart.

My notes pile up in reminders I never check. My ChatGPT conversations vanish into forgotten chats. Notion expects too much structure. Obsidian syncing is another subscription. Nothing keeps everything effortlessly connected.

I kept losing my best ideas.

So I built Magpie: a database behind ChatGPT you can actually see, with multiple vaults for multiple parts of your life — personal reflections, work notes, side projects, collaborations. A single source of truth that grows as your thinking grows.

First for me, then for anyone juggling multiple projects and refusing to let their best ideas disappear.

If that's you, welcome. You're home.

Rebecca

What We Believe

The principles that guide how we build Magpie and serve our community

Authenticity Over Automation

AI should amplify your voice, not replace it. Magpie preserves your exact words and phrasing, helping you organize without rewriting your thoughts into generic AI-speak.

Ideas Deserve Better

Your best thinking shouldn't vanish into forgotten chat threads or fragmented notes. Every insight matters, and deserves a home where it can grow and connect with other ideas.

Built for Portfolio Careers

Modern creators juggle multiple projects, roles, and identities. Magpie's vault system lets you keep work, personal, and side projects separate yet searchable in one place.

Simplicity Without Sacrifice

Powerful tools shouldn't require complex workflows. Magpie works where you already think—in conversation—and organizes everything automatically behind the scenes.

The Journey

From scattered thoughts to organized clarity

The Problem

Ideas scattered across ChatGPT threads, Apple Notes, Notion pages, and voice memos. The best insights lost because they lived in the wrong place at the wrong time.

The Insight

Two modes of thinking: inner reflections worth keeping, and outer tasks worth offloading. Both generate good ideas, but existing tools force you to choose between structure and spontaneity.

The Solution

A database behind ChatGPT you can actually see and edit. Multiple vaults for multiple contexts. Automatic organization that respects your voice. A single source of truth that grows with you.

The Mission

Help creators, writers, and thinkers keep their best ideas without losing their sanity or their voice in the age of AI.

Our Mission

To help creators, writers, and thinkers preserve their best ideas and authentic voice in the age of AI—without sacrificing sanity or drowning in organizational overhead.

We believe your ideas deserve a home where they can grow, connect, and compound over time. Where AI amplifies your thinking instead of replacing it. Where organization happens automatically, so you can focus on what matters: the work itself.

Join the Magpie Club

Magpie is built for people who think across contexts and refuse to let their best ideas disappear

Portfolio Creators

Writers, designers, consultants, and freelancers juggling multiple projects, clients, and creative pursuits who need separate vaults for different contexts.

Reflective Thinkers

People who journal, take notes on podcasts, capture insights from books, and want those reflections to resurface when they're relevant—not lost forever.

AI Power Users

People who love ChatGPT but hate losing good conversations, want persistent context across chats, and need their AI assistant to remember what matters.

Organization Rebels

Creative minds who resist rigid systems but still want their ideas organized. People who think in conversation, not in folders and tags.

Ready to Join?

Stop Losing Your Best Ideas

Join creators, writers, and thinkers who've found a home for their ideas. Start using Magpie today.

Try Magpie Free

Completely free to use. Your ideas deserve better.